ITM 2013 Finale Fashion Show


Je Vis Couture


Jacqueline Conoir





vladimir markovich and all things fashion

Vladimir Markovich’s creative skills have led him on a professional journey that has spanned an extensive 
production career in fashion, television, commercials, and music videos in Canada, Europe and the Latin
American markets. During that time he has worked on fashion and creative projects that included such
preeminent personalities as Paulina Rubio, Gwen Stefani, Shakira, Miss Universe Amelia Vega and Whitney
Houston, as well as cutting edge directors such as Sophie Miller.

His professional background also includes collaborations with fashion forward designers and brands from
around the globe including Roberto Cavalli, Dolce and Gabbana and Reebok International.  Since his
arrival in Vancouver, he has worked on a number of projects including co-founding British Columbia Fashion
Week in 2004.  

We tracked down Vladimir, currently working in Europe, to talk about his passions, his role as ITM's creative
director, and all things fashion.

Have you always been interested in fashion?

In the beginning I was not sure what was called fashion... but I was interested in the way people look and dress themselves ...later I found out it is called fashion and I see it as the mirror of our time, similar to music and things that contribute to a varied and diverse lifestyle, including travel – that is the aspect that tickles my attention.   I am a very visual person, so I am often stimulated by seeing and observing… Being curious and having an open mind is critical to growing as a person.   When you're curious, you find lots of interesting things to do.

I studied marketing and multi-media communications.  All things beautiful to look at need to have a basis for getting them seen and appreciated, and a sound business perspective helps accomplish that task.

How did you get started in this industry?

Just basically followed my interest and my heart... it’s hard to think back to when you took your first step when you are just so thrilled to be walking…. and running….and jumping…. and dancing!

Do you consider yourself an artist?

I would say that we are all artists, of one form or another and contribute something to the world.  We are all responsible for leaving some footprints, some more, some less.  We all have our uniqueness and individualities; I don't like to shrink myself to fit.  I like to be myself and that is art!!!

What is your personal style?

My personal style evolves as I evolve.  Things that I find stylish now are different than when I was a teenager and will be different again as I continue to experience the world.  I wear what makes me happy and confident and tend to stick what I like.

I would say: sophisticated, sexy and preppy.  But I am unconventionally bold in what I wear and pay a great attention to shoes.

What are you pet peeves?

I am very much a common sense person so when something doesn’t make sense, it frustrates me; and the problem with common sense is that most people don't demonstrate that they have one – dishonesty, manipulation and generally poor communication.  Too many people think that the way to get anyone to respond or solve problems is to not be clear in their communications or communicate at all.

You’ve worked in television, music and fashion industries.  Which do you most enjoy or find most challenging?

I find that these industries overlap and build on one another continually.  It really would be hard to pick between them because they all feed into the greater whole.  I am multi-tasker and most of time I see the bigger picture.  The industries are just pieces of the overall puzzle.

Bon Bon Bodywear Project Shakira - Reebok Commercial

Who are you most proud to have worked with?

Deb Walker … she is my favourite team player member :)

I have been very fortunate to work on many interesting projects and in different capacities.  From TV series, to fashion shows and campaigns, to videos and performances…. I am most proud of any project that takes the audience’s breath away and gives them a delightful surprise that they weren’t expecting.  I like to create and build in order to recognize the potential in something and make it visible or tangible to share with people.  You never know what emotions will evoke and that is the best part.

What do you enjoy most about working with ITM?

It is a very educational experience for new models and I welcome that part.  The ability to see the difference from when a model starts at the beginning of the competition and how they have grown during the process.

How do you keep in such great shape?

Discipline, right foods and motivation.  I believe that looking after your body and your mind are equally important parts for a balanced whole. I find that hot yoga helps me bridge that balance between mind and body.  I have as well my exercise  programs that I often do, like plyometric,  interval training and etc.  They are quite challenging but you have to bring it on.

What is your latest project?

I am currently working on a variety of projects but really enjoyed being able to work again with Rozemerie and Thomas Cuevas of JC Studio on their new brand JAC and Jacqueline Conoir, and of course, ITM.  But there are some interesting art projects cooking as well.

Advice for aspiring models? And those applying to ITM?

Go for it!  What do you have to lose?  Be flexible and open to direction; come prepared to both work and bring your “A” game; stretch yourself – as nobody else will do that for you.

Where do you get your inspiration from?  

I draw my inspirations from a very wide variety of places, people, events and lifestyles.  Love inspires me; the most important thing in our life is connection to other people.  I enjoy watching people taking risks and trying something new.  I like people and events to push individuals to their limits, to try things that are one step further than they thought they could go.

Name your favourite city

I was lucky to get to see many great cities and places, and I haven’t finished travelling and exploring.   Shakespeare said, " What is the city but the people?”  I have many places that I love but that has more to do with the people that I have met in each place – the people are the ones that give character and the soul to the buildings and streets.

Vladimir with Dawn Langstroth (left) and Anne Murray (right) Vladimir with Wendy Crewson (left) and Evangeline Lily (right)


meet ashley

ITM 2009 Finalist
Current location: New York
Represented by: Next
Last scene: New York Fashion Week F/W 2012

What do you love most about modeling?

I love been on the runway because walking on the stage makes me feel confident about myself and at the same time I can also express different personalities through the different outfits that I wear.

What was the last shoot you took part in?

My last photo-shoot was for the Vancouver Academy of Art and Design’s catalogue.

What do you like to do when you’re not modeling?

I like to blog through other models' works which may include photo-shoots or runway shows to gain more knowledge. Aside from that I also like to do simple exercises such as walking and jogging.

Who is your favourite model and designer?

My favourite model is Zhang Zilin; she took part in the New Silk Road Model Look contest in 2003 (Zhang is a NSR model).  I love her sweet personality and she always shows her confidence on stage through her smile.  My favourite designer is Alexander McQueen.  I love the edgyness and detailing on all his designs.

What are your favourite foods?

Pastas, fruits and lots of veggies.

Why did you take part in ITM?

I knew modeling was something I wanted to pursue and I wanted to gain more experience in the industry, and I knew that ITM would be able to provide me with the experience I needed.

What was your most memorable ITM experience?

It would have be the training with the directors and everyone I worked with at ITM.  We took part in many different types of training so that we can improve on all areas including our walk, facial expressions and many others.  By the end of the competition, we all saw how much we have grown and improved through our hard work and efforts.

How do you prepare for a show?

1. Get lots of rest the night before
2. Stay hydrated
3. Look through fashion magazines that may be related to my photo-shoot’s theme so I have an idea of what kind of poses to do

What advice do you have for those applying to ITM?

Don’t be afraid to show who you are - PERSONALITY is key.  And lastly, BE CONFIDENT!